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Marketing and Trade Archives

Thanksgiving Dinner Costs Less This Year

Food and Nutrition , Marketing and Trade

A coin slides into the slot on the back of a turkeyT minus three and counting.

Today's theme: It All Adds Up

If you've done all or most of your shopping for Thursday's big dinner, you might find you've got a little more jingle in your pocket than you were expecting.

Maybe as much as 4% more jingle.

That's how much less the American Farm Bureau reports the typical Turkey Day dinner costs this year over last.

Based on the results of their 24th annual survey, the Farm Bureau estimates that the average cost of a feast for 10 is $42.91, $1.70 less than last year’s average of $44.61.

Ingredients included in their typical holiday meal are turkey, bread stuffing, sweet potatoes, peas, cranberries, rolls with butter, a one-pound tray of carrots and celery, pumpkin pie (with whipped cream, of course!), coffee and milk, all in quantities sufficient to serve 10 people.

Unfortunately for the struggling dairy farmers, milk alone makes up $.92 (54%) of the $1.70 savings this year, but the $.44 (26%) drop in the price of a 16-pound turkey significantly contributes as well.

For a visually tasty run-down of the numbers in comparison to last year's, see the CNBC slideshow "The Cost of Thanksgiving Dinner 2009."

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade on November 23, 2009 EST | Permalink

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On the USDA Farm Team

Biography , Libraries , Marketing and Trade

Ross OhlendorfMost interns at USDA don't get a lot of attention outside their assigned areas, but this guy's different.

He grew up on a ranch in Texas, branding cattle and tracking market prices. He then went on to graduate from Princeton with a degree in operations research and financial engineering.

It's an impressive ag and academic pedigree, but it isn't what gets Ross Ohlendorf noticed.

What does is that he's a young, hard-throwing major league pitcher for the Pittsburgh Pirates, one who intentionally sought out Ag Secretary (and Pittsburgh native) Tom Vilsack when Vilsack threw out the ceremonial first pitch at PNC Park in early July.

And now, a few months later, Ohlendorf is spending two months of his precious off-season interning with USDA's Marketing and Regulatory Programs.

He's also blogging about it (which means I'm not the only USDA blogger with baseball on the brain).

In his one blog post so far, Ohlendorf shared that his two favorite DC sites have been the Library of Congress and the National Archives. That makes sense, of course. He's a smart guy, finishing Princeton with a 3.75 GPA, and his father once managed IT systems for the University of Texas libraries. Given that, he probably feels at home in those hallowed halls of history and learning.

But what about NAL?

This brick tower might not deliver the architectural grandeur of the Thomas Jefferson Building at the Library of Congress, or the thrill of their amazing historic baseball collection, but when it comes to agriculture, NAL is the cream of the crop.

This library speaks to Ohlendorf's roots, to his love of the land, his passion for ranching and his insatiable desire to learn. It also has crack reference and information center staff that can help with whatever research he's doing for his internship or whatever marketing issues they're tackling back at his family's ranch.

Ohlendorf's a smart guy, so I'm sure he's not going to want to miss what NAL has to offer. When he hustles out to Beltsville for an NAL tour, what do you think he should see?

Posted by Mary Ann Leonard

Added to Biography and Libraries and Marketing and Trade on November 13, 2009 EST | Permalink

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KYF2 Now on the Web / Facebook Chat Thursday

Food and Nutrition , Marketing and Trade , Natural Resources & Environment , Organic Production , Plants and Crops , Rural Life

Know Your Farmer, Know Your FoodFelled by the flu last week, I missed the launch of USDA's new Know Your Farmer, Know Your Food Web site, the Department's virtual town hall on issues relating to food, agriculture and local and regional food systems.

Maybe, then, this is all old news to you, but I'm guessing there are still a few of you out there who don't know the scoop on KYF2.

The overarching initiative shines a light on local agriculture. It looks to develop local and regional food systems, spark economic growth and strengthen rural areas. It also works to support healthy eating and protecting the environment. And it seeks to do all this through existing USDA programs that are innovatively applied.

KYF2 also seeks to open up the doors on this Department to let in more ideas and more perspectives. The new Web site's Ideas and Stories page, though not yet fleshed out, will be the hub for that. And the invitation there is quite compelling:

This is the start of a national dialogue between the USDA and you - farmers, ranchers, businesses, community organizations, governments, schools, consumers. Government doesn't have all the answers - the issues that we're addressing require local solutions and local resolve. That's why we need your help. Send us your ideas and stories about food, agriculture, and local and regional food systems and we'll share them. Call, email, write, videotape, photograph, you name it, and thank you for taking the time.
Refreshing, wouldn't you say?

Also fresh, come this Thursday afternoon from 3:45 to 4:15, Agriculture Deputy Secretary Kathleen Merrigan will host a Facebook chat on the KYF2 initiative. You can submit a question in advance of the chat or watch the conversation on USDA's Web site.

You can also become a Facebook fan of USDA at www.facebook.com/USDA.

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade and Natural Resources & Environment and Organic Production and Plants and Crops and Rural Life on September 29, 2009 EST | Permalink

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Ag Is Back!

Food and Nutrition , Marketing and Trade

A woman tends her plants

Americans are more interested in food and agriculture than at any other time since most families left the farm.
So said Deputy Agriculture Secretary Kathleen Merrigan this past Tuesday while kicking off the Know Your Farmer, Know Your Food initiative at USDA.

Do you think that's true?

While certainly not the only standard, popular culture would seem to suggest as much. Not only is the Food Network thriving, but since 2003, we've seen a proliferation of books, movies, news stories, magazine articles and blogs on agriculture and food policy. It's not that such things weren't produced before 2003, but they now seem to be reaching public consciousness at new levels, thanks, it seems, to the joint efforts of the media, the Internet and, that old stand-by, word of mouth.

Consider the following:

Two of Michael Pollan's books, The Omnivore's Dilemma and In Defense of Food, have been on the New York Times Best Sellers list for well over 100 weeks combined. And still hanging on to join them in the Top 25, Barbara Kingsolver's Animal, Vegetable and Miracle, the story of her family's commitment to eat only locally-grown foods.

Documentaries like King Corn and Food, Inc. got the type of receptions normally reserved for blockbusters. But the latter, in particular, has also generated a counter movement, including a couple Web sites specifically set up to refute its assertions, SafeFoodInc.com and Monsanto's own "Fact Site on Food, Inc."

Similarly, Time's cover story last month, "Getting Real About the High Price of Cheap Food," touched off a firestorm of responses representing all corners of the blogosphere.

Not to mention that "locavore" was Word of the Year in 2007.

So, right, it's not scientific, but it's a pretty compelling list of examples suggesting that, in fact, ag is back, and a conversation is underway.

But what do you think? Am I missing something? Are you more interested in food and agriculture now than before?

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade on September 18, 2009 EST | Permalink

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There are a lot more people thinking about their health these days and where their food comes from. Organic foods and superfoods like Acai on on the rise and will be for years to come. People are getting smarter and it is about time they do before our lifespans are cut even shorter by unhealthy food sources.

Submitted by: Anonymous on September 28, 2009 03:38 PM



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<< One Way to Know Your Farmer: Farmers Markets | Main | KYF2 Now on the Web / Facebook Chat Thursday >>
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One Way to Know Your Farmer: Farmers Markets

Agritourism , Food and Nutrition , Marketing and Trade

A man and a woman sample produce at a farmers marketDay Four of USDA's Know Your Farmer, Know Your Food kickoff week will be marked by the launch of a new farmers market just a stone's throw from the White House.

The market will run Thursdays from 3 to 7 p.m. through October 29.

It has been organized by FreshFarm Markets with the support of Mrs. Obama and the White House. Just last month, in fact, President Obama expressed his personal desire for a market nearby:

So, you know, Michelle set up that garden in the White House. One of the things that we're trying to do now is to figure out, can we get a little farmer's market outside of the White House -- I'm not going to have all y'all just tromping around -- (laughter) -- but right outside the White House so that we can -- and that is a win-win situation. It gives suddenly D.C. more access to good, fresh food, but it also is this enormous potential revenue maker for local farmers in the area. And those kids of connections can be made all throughout the country and has to be part of how we think about health.

Well, this new market should satisfy his needs. It has a current slate of eighteen vendors offering fruits, veggies, meats, seafood, baked goods, dairy products, wool, honey and flowers.

The President is not scheduled to be at today's opening. Instead, word is Mrs. Obama, Ag Secretary Tom Vilsack and D.C. Mayor Adrian Fenty will lend their star power to the event.

Truth is, though, most of us won't be able to get ourselves down to the 800 block of Vermont Avenue, NW today or even most other Thursday afternoons, but don't let that discourage you. Instead, seek out your own nearby farmers market to get fresh-from-the-farm produce, dairy and meats. Many markets run year-round, so you can always get the best seasonal offerings straight from the hands that picked 'em (at least figuratively speaking).

And we know, affordability and access are key. The White House market, like many others, accepts SNAP benefits and participates in the WIC and Senior Farmers’ Market Nutrition Programs. But thanks to grants and private donations, the FreshFarm Markets, including the one near the White House, kick those benefits up a notch, giving double their dollar value to program participants.

Finally, for more on farmers markets, visit NAL's Alternative Farming Systems Information Center, USDA's Agricultural Marketing Service or the Farmers Market Coalition, an AMS partner.

Then come on back here and tell us what you bought and, better yet, what you made with it. We're always looking for ideas and inspiration.

Posted by Mary Ann Leonard

Added to Agritourism and Food and Nutrition and Marketing and Trade on September 17, 2009 EST | Permalink

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From Farm Gate to School Plate

Food and Nutrition , Marketing and Trade

Three children holding lunch trays from the school cafeteriaWhat's your memory of the food served at your school cafeteria?

Maybe you saw a lot of fresh fruits and vegetables, but that's not the way I recall things. And school lunches got a bit of a bad rap as a result. (Well, that, and the mystery meat medley, of course.)

The last few years have seen efforts to change all that, both because of the rise in childhood obesity and because of the movement toward eating locally.

One program supporting that change began modestly in 2000 and has expanded into 40 states in just nine years. The National Farm to School Network exists to help bring farm products directly to school meal programs. Along the way, the groups at both ends of the exchange -- farmers and children -- benefit, the farmers by gaining reliable, local markets for their fare and the children by having fresh, nutritious foods regularly available.

USDA's Cooperative State Research, Education, and Extension Service (CSREES) helped fund the start-up of this program and studied its impact in a handful of pilot districts. The program lived up to expectations. Children ate more fruits and vegetables, and the farmers got a financial boost from local sales.

In addition, a nutrition- and agricultural-based education program gave students a glimpse into where their food comes from, what it takes to grow it and ways we can all support the environment. In turn, the farmers strengthened their connection to their communities by hosting farm visits and talking about their work.

It was, if you'll allow, an early version of the "Know Your Farmer, Know Your Food" initiative now underway across USDA.

As part of that initiative, the Department just announced today a new venture to help expand and support the farm-to-school movement. USDA's Agricultural Marketing Service and Food and Nutrition Service will band together to form Farm to School Tactical Teams to help school administrators, communities and farmers integrate more locally grown foods into school meals and into the National School Lunch Program.

The "Know Your Farmer, Know Your Food" initiative won't stop there, however. Across the board, USDA will be looking for ways that existing programs can be used to break down barriers that have stood in the way of local and regional food systems. Stay tuned.

In the meantime, what is your memory of the food served at your school cafeteria? Or if you have kids, what do they think of their schools' offerings? Are school meals better or worse than they once were? Are we moving in the right direction? Let us know below.

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade on September 15, 2009 EST | Permalink

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What's #Moo?

Marketing and Trade , Rural Life

Close up of a Brown Swiss dairy cow with a talk bubble saying #mooIt seems I'm always a day late to the really cool stuff. Or, in this case, two days late.

This past Sunday, a few dairymen launched a Twitter #moo-vement to draw attention to the plight of America's dairy farmers.

@FarmerHaley's simple birthday wish that people use #moo in their posts that day -- and the way that request spread quickly thanks to the magic of social media -- propelled the topic to the fourth spot on Twitter's trending list by late that afternoon. In the process, it heightened people's awareness of what our nation's dairy farm families are facing, namely, low milk prices and mounting losses.

Cool, eh?

But really, I can't tell this story better than those involved, so head on out to blogosphere for the real scoop:

So, did you #moo this past Sunday? How about today? No reason this thing has to stop. Keep on #moo-ing!

Posted by Mary Ann Leonard

Added to Marketing and Trade and Rural Life on August 04, 2009 EST | Permalink

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Vilsack's Confirmation Hearing

Biography , Farm Bill , Food and Nutrition , Marketing and Trade , Natural Resources & Environment , Organic Production , Plants and Crops , Rural Life , Water Quality

Gov. Tom Vilsack testifies at his Senate confirmation hearingYesterday, the Senate held its confirmation hearing for Gov. Tom Vilsack, President-elect Obama's pick for the next Secretary of Agriculture.

The hearing touched upon the most, if not all, of the major agricultural issues facing the new administration, including renewable energy, food safety, sustainable ag, rural development, trade issues, farm subsidies and commodity programs.

But some of the most enthusiastic language came in support of childhood nutrition and school lunches.

We can work with our schools to make sure fruits and vegetables are available. . . . We will be very aggressive in this area. . . . It’s going to be important for us to promote fresh fruits and vegetables as part of our children’s diets. . . . That means supporting those who supply those products.

Such ideas are in keeping with Obama's plan to work through the USDA's various nutrition programs to end childhood hunger by 2015.

The hearing, which ran just over two hours, is available as a Webcast from the Senate Ag Committee's site.

From all reports, Gov. Vilsack is expected to be confirmed as the new Secretary of Agriculture as early as Tuesday and sworn in soon after.

Posted by Mary Ann Leonard

Added to Biography and Farm Bill and Food and Nutrition and Marketing and Trade and Natural Resources & Environment and Organic Production and Plants and Crops and Rural Life and Water Quality on January 15, 2009 EST | Permalink

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Will my daughter eat fruits and vegetables? Nutrition is good, as a small farmer I really would like more support. How are they going to get kids to eat fruits and vegetables though?

Submitted by: BradJ on February 26, 2009 05:51 PM

In the next administration, I would like to see a stronger push for organic produce at affordable prices. We need to support small farmers who choose to produce organic crops. Currently, the Agricultural Management Assistance Program reimburses 15 states in the cost to attain organic certification. However, more needs to be done, and I hope the reappointment of the National Organic Standards Board will help get the ball rolling in the non-pesticide direction.

Submitted by: Jessica G. on March 16, 2009 09:13 AM

Very nice site!

Submitted by: John1410 on May 19, 2009 07:47 AM

Terrific info! will come back...

Submitted by: immutleReully on May 20, 2009 06:44 AM

Outstanding page. i will definitely come back again soon.

Submitted by: saunseetherma on May 21, 2009 06:30 AM



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Secretary Schafer's Farewell

Biography , Farm Bill , Marketing and Trade , Plants and Crops

In case you missed it, Secretary Schafer held what was likely his final teleconference last week, where he reviewed the current administration's accomplishments in the agricultural sphere and looked ahead to what issues the new Secretary might face.

Posted by Mary Ann Leonard

Added to Biography and Farm Bill and Marketing and Trade and Plants and Crops on January 15, 2009 EST | Permalink

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And Now a Word from Our Sponsor

Education , Farm Bill , Food and Nutrition , Marketing and Trade , Natural Resources & Environment , Plants and Crops , Rural Life , Water Quality

Logo for the 2009 Agricultural Outlook ForumI'm turning the blog-waves over to USDA today to help get the word out about the upcoming Agricultural Outlook Forum, February 26-27, 2009, in Arlington, Virginia.

This year's presenters and break-out sessions will deliver on the theme "Global Agriculture & Rural America in Transition."

You'll hear scientific, policy, business and marketing perspectives on a range of ag issues, from food safety to food security, from rural America to world markets, and from conservation efforts to developments in biotechnology.

The then Secretary of Agriculture will give the keynote, with an as-yet-unnamed distinguished guest speaker to follow.

Got any ideas who that distinguished guest speaker should be? I'm collecting suggestions below. Who knows, the conference planners just might listen.

Posted by Mary Ann Leonard

Added to Education and Farm Bill and Food and Nutrition and Marketing and Trade and Natural Resources & Environment and Plants and Crops and Rural Life and Water Quality on October 29, 2008 EST | Permalink

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I wait, when can you send me more information about health?

Submitted by: jhjityiity on October 30, 2008 09:58 AM

For health info, you can start by checking out the "Food and Nutrition" entries on this blog, or visit the following sites:

Submitted by: Mary Ann on October 30, 2008 10:13 AM

Just to make it interesting, how about Mr. Pollan. :-)

Submitted by: Bill Harshaw on October 30, 2008 12:27 PM

Bill,

That was the first name that came to mind when I answered my own question. I didn't want to sway the input by mentioning him though.

I agree that Pollan would add an interesting element to the day.

Submitted by: Mary Ann on October 30, 2008 02:13 PM

Wow, Polan, sure... How about some of the folks from JHU "Ag and Public Health" -of Nov 4 post, here.

How about Pollan for Sec of Ag?. Who would *he* invite, :)
- Karl

Submitted by: Karl Schneider on November 4, 2008 10:29 PM

Great question! Who would Pollan invite?

Submitted by: Mary Ann on November 5, 2008 11:31 AM



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You COOL With This?

Food and Nutrition , Marketing and Trade

Two eggplants stamped with Country-of-origin labeling (COOL) became mandatory today. What does that mean for you?

On the one hand, it means that lots of foods you regularly buy in grocery stores will be sporting a sticker, a stamped rubber band or a modified wrapper -- or will be displayed under signs -- letting you know where they came from.

Foods required to be labeled include:

  • raw beef, veal, lamb, pork, goat, and chicken
  • fish and shellfish, whether wild or farm-raised
  • fresh or frozen fruits and vegetables
  • peanuts, pecans and macadamia nuts
  • ginseng

However, not every place you buy food is covered by the law. Butcher shops, fish markets and smaller grocers that invoice less than $230,000 annually are off the hook, as are the country's restaurants, cafeterias and food stands.

Add to that that plenty of foods aren't on that list because they've been "processed," and you'll still find plenty of foods not labeled through COOL.

Some examples might help (PDF | 80 KB):

  • A package of raw chicken legs is covered. Breaded chicken fingers are not. (The breading makes them processed.)
  • Farm-raised salmon is covered. Smoked salmon is not. (Hot or cold smoking makes them processed.)
  • Frozen peas are covered. Canned peas are not. (Because they're cooked on the way to being canned.)
  • Fresh strawberries are covered. Dried strawberries are not. (Drying changes things.)
  • Raw peanuts are covered. Roasted peanuts are not. (Yup, the roasting does it.)

Even combining a couple of things that are covered by the rule makes the uncovered, so strike the frozen peas and carrots medley from the COOL list.

But that doesn't mean you'll never know where your peas-and-carrots blend came from. Anything pre-packaged abroad remains covered by the Tariff Act of 1930 and will still be marked as an import despite its exclusion from COOL.

On the other hand, if those peas and carrots are imported to the U.S. in bulk, and then combined and packaged here, then they'll have no label.

Yes, it can be confusing, but USDA is working on it.

Earlier today the Department held a news conference about the rule's implementation. There Under Secretary of Agriculture Bruce Knight noted that they've received 175 to 200 comments on the rule and will be taking those under advisement. Now, however, the rule is going forward as-is.

How are you feeling about it: Confused? Pleased? Irritated?

A Consumer Reports poll from June 2007 indicated that "92 percent of consumers agree that imported foods should be labeled by their country of origin," but does this rule get it done for you? Let us know.


Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade on September 30, 2008 EST | Permalink

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I am glad to see some changes being made and encourage even more acurate labeling. I was surprised the other day when I got home from the grocery store (I was in a hurry there and didn't really pay attention to all the labeling) and the beef I planned to cook for supper had a small label on it that said "from USA or Mexico". I had assumed all the fresh meat we buy here would have been produced here and really felt that I had been caught off guard against something that I should not have even had to be concerned about - sort of swindled in a way. I guess it is customer beware, but I feel like we owe it to people to do the best possible job to keep our food supply as safe as possible and to support USA agriculture as much as possible. We see what kind of shap we are in by depending on foreign countries for oil. Woe unto us if we ever become so dependent on others for food!!!

Thanks for the labels - I will watch more closely!

Submitted by: Anonymous on October 2, 2008 12:13 PM

Oh, yes, meat's treatment under COOL can be rather confusing. The FAQ on COOL gives more detail, but in short, meat is labeled as "from the U.S." (and only the U.S.) only if the animals are born, raised and slaughtered here, or spend less than 60 days passing through Canada on the way from Alaska to slaughter in the lower 48.

If U.S. cattle or meat is "commingled" on production day with that from Mexico and/or Canada, then the label will reflect this mixed origin (e.g., "Product of U.S., Canada and Mexico").

Submitted by: Mary Ann on October 3, 2008 04:58 PM



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In Lockup: A Dramatization

Marketing and Trade

Historical photo of a guard stationed outside the lockup area at USDAThe security guard's keys clank and jingle, echoing against the plaster walls of the cavernous hallway that stretch before him. He turns to look into one office or another every few steps, but he's alone. He knows it, too, because he locked the last of them in just before midnight, and they aren't coming out til morning.

He still chuckles to himself about it, too. He never had to do this kind of thing when he contracted at other Federal agencies. And his friends don't believe him when he tells them he has to do this kind of stuff working for the USDA.

"Aw, c'mon, man. What's with all the cloak and dagger biz? They got some secret three-headed cow down there?"

"Nah, I'd have smelled that by now, I think," he laughs. "But they do have a whole team of people locked away overnight every month or two -- number crunchers, reporters, folks in the print shop. They all have to turn in their cell phones before they go in, and they can't communicate with the outside world until they're done."

"Done with what? What's so important, if it ain't some three-headed cow?"

"Well, that's the crazy part. It's the farm forecasts from the National Agricultural Statistics Service. You've heard them on the radio, haven't you? 'Soybean production is up, corn and cotton are down,' that sort of thing."

"Yea, I've heard 'em, but why all the secrecy about 'em?"

"Because there's money to be made. The reports influence market prices around the world. Getting a hold of those crop forecasts before they're released is like insider trading. You'd have information no one else had, and you could set yourself up in the market to make a bundle."

"Ah, c'mon. It's corn and soybeans, not gold and platinum."

"Maybe so, but it has happened. Back in 1905, two guys set up a signal using a window shade. The guy on the inside would adjust the window shade to tell the guy on the outside if the cotton projections were going to be higher or lower than whatever they had thought. Nowadays, the shades are secured in place before the whole process starts. They also block any wireless signal from getting out."

"Dang, that's serious stuff."

"Sure is, which is why I have to secure the area and let no one in or out except as instructed. The reporters can't even have telephone or computer connections until 8:30 on the dot. It makes sure everyone gets the same information at the same time."

"Sounds like the beginnings of a spy novel."

"I'd think so too if I didn't see it for myself. You really ought to read the article the Farm Journal did about the lockup (PDF | 1.2 MB). It's pretty cool. And a former staff member at NASS wrote a history of the whole process (PDF | 1.5 MB) to mark the 100th anniversary of the 1905 security breach. That one really gets into how things have changed over the years and even tells a few stories of folks getting trapped inside the lockup."

"Don't tell me -- they wouldn't let 'em out until the report was done."

"You got it. You don't want to get stuck at NASS overnight. Better just to read the reports when they come out."

Posted by Mary Ann Leonard

Added to Marketing and Trade on August 13, 2008 EST | Permalink

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You missed the fact that the economist John Kenneth Galbraith wrote a mystery novel keyed to the idea someone broke security on the crop estimates. (I forget the title, it was not a very good book. I think it was in the late 60's, after his ambassadorial days. Galbraith, of course, worked for USDA in the New Deal.

Submitted by: Bill Harshaw on August 14, 2008 04:00 PM

Thanks for that bit of trivia, Bill. I had no idea. If I can find the book you're referring to, I'll post it here.

Submitted by: Mary Ann on August 14, 2008 04:04 PM

From what I can find, Galbraith wrote only three novels, but I can't be sure which one satisfies Bill's reference.

  • The McLandress Dimension (written under the pseudonym Mark Epernay) is the least likely option, based on this review.

  • The Triumph, from 1968, matches the time period Bill proposes but deals with a rebellion and associated State Department wranglings in a Latin American country.

  • A Tenured Professor, published in 1990, doesn't fit Bill's time estimate, but seems to hit the topic most closely. The lead character, a Harvard professor of economics, creates an economic forecasting model that allows him to amass significant wealth.

Having read none of these, I can't be sure. None look to deal with crop estimates, but then that element could be in either of the last two and I wouldn't know it. Anybody more familiar with any of these in a position to clarify?

Submitted by: Mary Ann on August 14, 2008 05:27 PM



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Can Strawberries Impact the Olympic Medal Count?

Marketing and Trade , Plants and Crops

A single strawberryDid you see that China's Olympic athletes accomplished what years of negotiation could not?

Thanks to a survey the Chinese athletes completed regarding their food preferences during the Games, the first shipment of U.S.-grown strawberries was legally exported to China last week, in time for opening ceremonies.

But the inaugural shipment did not just sail through the gates of the Olympic Village. Instead, "Chinese inspectors spent 12 hours going over 50 trays" before giving them the okay.

Even in the face of such scrutiny, California growers were more than willing to satisfy the shortage of fresh strawberries left by China's short growing season. In fact, the California Strawberry Commission and Gov. Arnold Schwarzenegger had been trying for years to break into the Chinese market.

No telling yet though if the trade doors will stay open. Growers are hopeful.

I share their optimism, but I do have one question. If strawberries ended up third on the Chinese athletes' list of preferred fruits, what ranked one and two?


Posted by Mary Ann Leonard

Added to Marketing and Trade and Plants and Crops on August 12, 2008 EST | Permalink

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We should have never let them have those strawberries...

Submitted by: michelle on August 14, 2008 04:09 PM

I know, I know . . . as of this moment, China has 22 gold medals to the Americans' 10. But we're nearly shoulder to shoulder overall (35 to 34 respectively). See the official medal standings to track the ongoing strawberry influence.

Submitted by: Mary Ann on August 14, 2008 04:24 PM



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Why Food Prices Are Surging

Food and Nutrition , Marketing and Trade

A graph showing a steadily rising red lineEverybody wants to know what's pushing food prices. Everybody also has an answer.

Of course, the answers are all different. Too many people, too much ethanol, too little surplus. Bad policies, bad weather, bad luck.

In one way or the other, it seems they all end up at the old Econ 101 stand-by, supply and demand.

But we all know the answer is much more involved than can be delivered in a sound bite.

Two days ago, two different reports looking at the quick rise in food prices hit the streets, and they each try to give a fuller answer to this widespread question.

The first, from USDA's Economic Research Service, actually updates one the agency released in May.

The second, sponsored by the Farm Foundation, a publically-funded non-profit organization, was authored by three economists from Purdue University.

Both reports agree: The rise in food prices results from a complex interplay of factors.

The Farm Foundation report points to three high-level forces driving the price increases:

  • global changes in production and consumption of key commodities,
  • the depreciation of the dollar, and
  • growth in the production of biofuels.
The ERS report also includes these three factors, while adding on a few more, including rising energy costs, increases in agricultural costs of production, and even bad weather.

Of course, the economists from both research teams provide the charts, graphs and numbers to support these conclusions, though, interestingly, neither report tries to divvy up the responsibility for the price spikes among the contributing factors. (Those wielding agendas rarely show such restraint.)

I encourage you to read the reports yourself, but even moreso, I encourage you to resist the urge to oversimplify this complicated and involved issue.

Everybody's right on this one. The answer is "D. All of the above."

And it's going to take all of us to find our way through it.

With that in mind, what's your answer to the food crisis?

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade on July 25, 2008 EST | Permalink

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Yes, We Have More Bananas

Food and Nutrition , Marketing and Trade , Plants and Crops

A bunch of bright yellow Cavendish bananasIf you're a typical American, you eat, on average, two bananas a week. And if you buy those bananas at a typical American grocery store, you're getting the same kind of banana each time, a variety called the Cavendish.

Fifty years ago, that was not the case.

My parents and grandparents grew up eating a different kind of banana, the Gros Michel, that, from all reports, was both tastier and better suited for export. But for all its popularity, the Gros Michel had a weakness: it was highly susceptible to Panama disease, a fungal disease that, over time, wiped out the Gros Michel.

Enter the Cavendish.

Resistant to the Panama disease that felled the Gros Michel, the Cavendish surged to the top export spot and never looked back. Now, however, its position is threatened, not by a competing cultivar, but by a strain of Panama disease that neither it nor its growers can combat.

Back in March NAL hosted a forum that examined this situation, along with the importance of bananas and plantains in meeting the food and economic needs in tropical regions around the world. As it turns out, the Cavendish is just one piece -- though certainly a big commercial piece -- in the sustaining role bananas play around the globe.

Nearly one thousand other varieties of bananas populate tropical regions, and most never leave their home countries. These other varieties sustain the farmers that grow them and serve as staples in their surrounding communities.

But economic forces are understandably pushing small growers to abandon these other varieties in favor of marketable ones. That trend, however, threatens banana diversity.

What can we do?

While scientists chart the banana's genome, preserve their genetic resources in genebanks, and work to counteract the diseases that plague them, consumers can help by buying more than just the Cavendish. Be willing to spend a little more to try something new and to send the message to your grocer that there is a market for other varieties and the products made from them.

You can also learn more about the banana in all its forms. Over the last two years alone three major books on the banana and its history -- political, cultural, economic and otherwise -- have hit the shelves:

My library colleagues have also pulled together a collection of resources covering the agricultural and scientific research focused on the banana, along with nutritional info and recipes.

Obviously, there is much to learn, but there is also much to eat. With over one thousand varieties of bananas out there, you'd better get started. Stop back to tell us which ones you like, and if you've got a good recipe for banana bread, send it along. It's one of my favs.

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade and Plants and Crops on June 23, 2008 EST | Permalink

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I can’t say I know a lot about bananas and I have never really looked for different varieties. Occasionally my local grocer will have plantains, but I will have to check to see if there are multiple varieties of bananas. –Thanks for calling this to my attention. Are any bananas being grown in the US right now? If so, where and what kind of volume?

Alex Tiller
http://blog.alextiller.com

Submitted by: Alex Tiller on June 25, 2008 02:26 PM

Alex,

According to USDA's Economic Research Service, "88 percent of all the U.S. farms producing bananas on a commercial scale were in Hawaii, with over 90 percent of total production acreage." (These numbers are based on the 2002 Census of Agriculture.)

That translates to about 20 million pounds of bananas out of Hawaii.

I'm still looking to see where the other 12 percent of banana-producing farms are in the U.S. I'd guess California and Florida, since they're the other locations known for growing tropical fruit, but I haven't found confirmation yet. Stay tuned.

Submitted by: Mary Ann on June 25, 2008 03:12 PM



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Global Food Security Conference

Food and Nutrition , Marketing and Trade , Natural Resources & Environment

A green earthToday in Rome, heads of state from around the globe began an intensive three-day conference on food security, climate change and rising food and fuel prices. The conference, called by the Food and Agriculture Organization of the United Nations, is intended to help countries devise sustainable solutions to rising food prices and to address the growing challenges of climate change and energy security.

Much of the conference is available online. Resources include conference documents and written remarks, along with audio and video webcasts of the sessions.

USDA Secretary Ed Schafer leads the U.S. delegation to the conference.

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade and Natural Resources & Environment on June 03, 2008 EST | Permalink

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Pineapples in Paradise

Biography , Food and Nutrition , History of Agriculture , Marketing and Trade

A pineappleWhat comes to mind when you think of Hawai'i? Paradise, right? Sun, sand, surf, warm breezes . . . I'm with you.

Okay, but what about Hawaiian food? My top three: pineapple, macadamia nuts, and poi. (Not that I've ever had poi, but too much television has undoubtedly shaped my perceptions.)

But Hawai'i is no longer paradise for the pineapple. That industry, so closely tied with many Americans' vision of Hawai'i, is showing signs of struggle.

In 2006, Del Monte planted its last crop of pineapple, citing the expense of growing in Hawai'i as the prime reason for shutting down operations after 90 years in the islands. Their departure leaves just two pineapple companies in the state, Dole Food Hawai'i and Maui Pineapple Co.

But last year, the latter shuttered its pineapple cannery, the last one in the U.S. The closure brought an end to an era for many Hawaiians, but the company remains, redirecting its attention to fresh fruit and juice in an effort to stay profitable.

The bottom line talks loudly. Growers in Thailand, the Philippines, Brazil, China, India and Costa Rica can produce the fruit more cheaply, thrusting these countries to the top of list of suppliers worldwide (XLS|41 KB). As a result, the pineapple might become more symbol than reality in Hawai'i. Only time -- and the market -- will tell.

But in honor of pineapple's long, deep history in Hawai'i, and in conjunction with Asian Pacific American Heritage Month, let me point you to a couple of unique resources from the Center for Oral History at the University of Hawai'i at Manoa that celebrate this fantastic fruit and the people who've brought it to us for decades.

The first, a short video clip (Quicktime | 4.4 MB), shows Venicia Guiala, a former pineapple field worker, demonstrating how she prepared for work in the hot, dusty pineapple fields. If you prefer, you can read the transcript, but I heartily recommend the video. Seeing Mrs. Guiala putting on her scarves, goggles and hat conveys more strongly than the words how difficult and uncomfortable that job must be.

The second provides a short introduction to the Center's oral history project on Women Workers in Hawai'i's Pineapple Industry, a combination of narrative and oral history excerpts.

But for a more contemporary twist on pineapple processing, check out this clip from YouTube. The music makes it an almost mesmerizingly peaceful experience. (Though I'd appreciate someone telling me what the song "Smoke Gets in Your Eyes" has to do with peeling and coring pineapple.)

Finally, if you haven't given much thought to the role Asian-Americans, Native Hawaiians and Pacific Islanders have played and continue to play in our country's agricultural endeavors, jump over to NAL's site on Asian Pacific Americans in agriculture. Among many other things, you can learn from the resources there the unique niche Chinese immigrants filled in 1850s California; the key role Filipinos played in the formation of the United Farm Workers; and the impact of Alien Land Laws on Japanese immigrant farmers.

Aloha.

Posted by Mary Ann Leonard

Added to Biography and Food and Nutrition and History of Agriculture and Marketing and Trade on May 06, 2008 EST | Permalink

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Interesting blog post, Mary Ann. With Del Monte leaving Hawaii, the last two producers are Dole and Maui Pineapple. Maui Pine was the last to close their cannery on Maui, they did it earlier this year or late 2007. So all the fruit produced in Hawaii is for the fresh fruit market. The latest statistics shows that the acreage in pineapple in Hawaii is less than 14,000 acres and seed crops has now surpassed pineapple as the number crop in terms of farm gate values. Sugarcane, macadamia nuts and coffee round out the top 5. As for poi, taro, which is used to make poi, only 9% of the taro consumed in Hawaii is produced here. All of these statistics are from the NASS Hawaii state statistics.

Doug Vincent
College of Tropical Agriculture and Human Resources, University of Hawaii

Submitted by: Doug Vincent on May 20, 2008 09:23 AM

Thanks for the added info, Doug. I have to admit that I did not even know that poi was made from taro. As my mom used to say, "You learn something new every day."

[Note to all: Doug originally submitted his comment in association with the entry "Amber Waves?", but I added it here to put it in its correct context.]

Submitted by: Mary Ann on May 20, 2008 09:29 AM

This decline in farming in the US is a call for citizens to celebrate the farming that still does exist. American Farmer (Welcome Books), coming out October 1, 2008, is a photographic book that does just that.
Paul Mobley's spectacular and telling images of farmers all over the states as well as Katrina Fried's interviews with farmers not only give readers insight into the importance of farming but they also make unknown farmers into familiar heros. Mr. Mobley traveled over 100,000 miles, from Alaska to Maine, taking over 20,000 photos in his quest to reveal the true face of American farming. American Farmer is a result of his journeys, and it will allow the public to understand the necessity and heroism of American Farming.

Check out the website for the book:
welcomebooks.com/americanfarmer

Submitted by: Welcome Books on June 11, 2008 02:50 PM



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Amber Waves?

Food and Nutrition , Marketing and Trade , Plants and Crops

A field of winter wheatAre you feeling the pinch at the grocery store yet?

Higher food prices are creating unrest in some parts of the world and simple belt-tightening in others.

The Washington Post devoted this past week to exploring the current food crisis brought on by food shortages and spiking inflation. If you haven't yet read their five-part series, I recommend you do.

  • The New Economics of Hunger looks at skyrocketing grain prices and their impact on the global markets and the world's poor.

  • Where Every Meal Is a Sacrifice focuses on the situation in Mauritania and other poor countries that are forced to import most of their food.

  • Emptying the Breadbasket tells of the fall in wheat production in the U.S. as more farmers turn to corn and soybeans and examines some of the forces that led to the shift.

  • Siphoning Off Corn to Fuel Our Cars examines the tug-of-war over corn as food and fuel and identifies the winners, losers and ongoing fighters in the battle.

  • Clipping, Scrimping, Saving registers the impact of rising prices on American consumers across income levels and reveals what steps folks are taking to save money.
Telling graphics accompany each article in the series and reveal the impact of globalization on the world's economy and families' food supplies.

You can also hear Dan Morgan, Washington Post agriculture reporter and one of the series' authors, talk about what he learned while researching the series in an interview on C-SPAN. Morgan also answer questions during the hour-long video.

Of course, the global reach of these events means that far more than just the Post is writing about them. For other perspectives, you might also want to dip into the BBC's extensive coverage or read The Economist's recent cover story on what they termed The Silent Tsunami.

Finally, for information about food aid available from USDA and the Administration's response to recent events, see the Department's Food Aid page.

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade and Plants and Crops on May 01, 2008 EST | Permalink

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Interesting blog post, Mary Ann. With Del Monte leaving Hawaii, the last two producers are Dole and Maui Pineapple. Maui Pine was the last to close their cannery on Maui, they did it earlier this year or late 2007. So all the fruit produced in Hawaii is for the fresh fruit market. The latest statistics shows that the acreage in pineapple in Hawaii is less than 14,000 acres and seed crops has now surpassed pineapple as the number crop in terms of farm gate values. Sugarcane, macadamia nuts and coffee round out the top 5. As for poi, taro, which is used to make poi, only 9% of the taro consumed in Hawaii is produced here. All of these statistics are from the NASS Hawaii state statistics.

Doug Vincent
College of Tropical Agriculture and Human Resources, University of Hawaii.

Submitted by: Doug Vincent on May 19, 2008 06:14 PM



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Made in the USA

Marketing and Trade

Harvesting sugar beetsThe stock market yo-yoed yesterday and is dropping today. The dollar continues to struggle against the euro. Prognosticators are talking recession. But I've found some good economic news in the Washington Post: American farm equipment is doing well in oversees markets, particularly the former Soviet Union.

"American-made farm machinery is considered by eastern European farmers the best engineered and most reliable in the world," according to Nickolay Ryabov, a native Russian and an international business specialist for a North Dakota manufacturer of sugar beet harvesting equipment.

The new equipment has increased farm efficiency, and that, in turn, has increased demand for the machinery abroad, even as domestic orders are slowing. Equipment sales to Russia, Ukraine and Kazakhstan have grown steadily over the last few years, showing leaps over 100% according to the Association of Equipment Manufacturers.

Sounds good, doesn't it?

If you're ready to test the foreign market yourself -- or any market, for that matter -- you should probably check out the great resources NAL has collected on marketing and trade issues, from exporting basics to trade policies and consumer research.

But we'd also appreciate hearing what tips you might have for those trying to break into a new agricultural market. What are the key steps? Best things to avoid? Contacts you can't live without? Share your wisdom and help generate more economic good news.

Posted by Mary Ann Leonard

Added to Marketing and Trade on January 23, 2008 EST | Permalink

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UPDATE

Right about the time the Washington Post was running the article cited above about booming overseas tractor sales, The Times of London was reporting on "an international criminal gang making millions from stealing top-of-the-range [tractors] which are smuggled abroad." The stolen farm equipment is purportedly being shipped as far away as Australia for resale. Read the full story to learn more.

Submitted by: Mary Ann on January 31, 2008 03:34 PM

Glad to see that Eastern Europeans know what we have known here for years. My father proudly built Case Tractors for years and having spent scores of hours with men and women who built those machines they put their hearts and souls into the production and manufacturing of their products. Regardless of what others say, America is still a strong manufacturing country.

Submitted by: Wisconsin Farm Boy on April 30, 2008 07:38 PM



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Ag Words on the Growing Edge

Animals , Food and Nutrition , Marketing and Trade , Natural Resources & Environment , Plants and Crops

A blue ribbonAs a follow-up to yesterday's entry on locavores, I wanted to quickly mention the other agriculturally related words that have recently been in the running for Word of the Year.

In 2005 Oxford gave the nod to "podcast," a decidedly non-agricultural word, but a technology the aggies have certainly taken advantage of, including the folks over at USDA's Economic Research Service and National Agricultural Statistics Service.

And among the runners-up that year we had "bird flu" and "trans fats," two very different but significant challenges to our health that ag researchers are addressing.

The following year was also big for agriculture and the environment. "Carbon neutral" took the top spot, encouraging all of us to reduce our carbon emissions and to then balance "our remaining emissions...by purchasing a carbon offset, paying to plant new trees or investing in 'green' technologies such as solar and wind power."

Then "CSA," community supported agriculture, occupied a key runner-up position, and -- who knows? -- maybe contributed to "locavore's" win in 2007 by building momentum in the "buy local" movement.

For the librarians in the audience, 2006 also brought us "DRM," digital rights management, a mere hop, skip and a jump from the copyright issues we discussed the other day.

Then, as noted earlier, "locavore" snagged Oxford's latest blue ribbon, but the mysterious "colony collapse disorder" made the list, as did "upcycling," a innovative alternative to waste disposal, one that puts a value-added spin on recycling.

So, not bad, nine words in three years related to agriculture, the environment, nutrition or librarianship. (I cast a wide net.)

But what did Oxford miss? Any other good, new agricultural words out there? Send 'em along or make 'em up. We're always ready to push that growing edge.

Posted by Mary Ann Leonard

Added to Animals and Food and Nutrition and Marketing and Trade and Natural Resources & Environment and Plants and Crops on January 18, 2008 EST | Permalink

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Hello!
Nice site ;)
Bye

Submitted by: BersJonrete on January 20, 2008 12:26 AM

The "permalink" for this article does not work for some reason.

Submitted by: David Engel on January 23, 2008 09:57 AM

All fixed, David. Thanks for the heads-up!

Submitted by: Mary Ann on January 23, 2008 01:26 PM

Well, I have to vote for "coarse woody debris" to be my new favorite term for 2007, (but not surpassing "gubernaculum" or "logomachy"). Also known as CWD, this term was brought to my attention by the US Forest Service folks. If anyone knows about it, they do! So many terms, so little time.

Submitted by: Lori Finch on January 24, 2008 05:18 PM



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Are You a Locavore? Should You Be?

Food and Nutrition , Marketing and Trade , Natural Resources & Environment , Plants and Crops

locavore (noun) 1 One who prefers to eat food grown or produced locally 2 Word of the YearSo, do you consider yourself a locavore? If so, you're environmentally conscious and trendy, wearing a label declared the "Word of the Year 2007" by the New Oxford American Dictionary.

For those who've never heard the term, it was coined just a few years ago by Jessica Prentice, one of four women in San Francisco who set out to eat food grown or produced within 100 miles of their homes. They weren't the only ones doing so, but their word caught on, at least in some circles, and is now, as Oxford sees it, a "word to watch."

It has gotten a few amateur (maybe even professional) lexicographers in an uproar: Should it be "localvore," (with an "l")? Should it be "localtarian," to convey the choice implied (a la "vegetarian")? Should we even care?

Of course, the last question touches upon more than just the word, but on the choices and actions the word encompasses -- eating locally, supporting nearby farmers and producers, reducing the transportation and shipping costs associated with what we eat.

The payoff comes in terms both personal and global. The food I get from our neighborhood farmers' market is generally fresher and tastes better than the long-distance stuff. Even the meat is more flavorful. And I get all that while doing something positive for the environment.

Not so fast, interjects Sarah Murray. While buying locally might supply those benefits, "food miles" shouldn't be the sole factor taken into account when buying food. We must also consider harvesting and production methods, storage requirements, food packaging, and other steps along the road from farm to fork.

Murray cites the example of a British snack company that teamed up with the Carbon Trust to measure the carbon footprint of a bag of its potato crisps. In calculating the carbon dioxide emissions in the making and shipping of the crisps, they found that the troublespot was not transportation, but "storing and frying the potatoes." Making changes there, Murray points out, could reduce emissions more than constraining the miles the crisps travel to consumers.

Okay, sounds good. But what about the formula used for calculating a product's carbon footprint in the first place? What gets included? What doesn't? And how far down the growth and production chain do you go? As an article in The Economist points out, how you answer these questions significantly impacts your formula, and, of course, the results.

And taking a consumer's position on this, how will I know which formula is "right"?

Obviously, this carbon footprint stuff is tricky business, and the scientists will be hashing out the details for some time. Until then, though, until we see standards, I'll work with what I do know and buy locally as much as I can. I might never be a true locavore -- I like chocolate way too much for that -- but I'll do what I can, even if it does address just one factor in a lengthy environmental equation.

But what are you doing? Have you tried being a locavore, even on a short-term or seasonal basis? Do you grow your own herbs or veggies? Have you joined a community supported agriculture program? Are you a regular at the local farmers market? Let's hear your tips for reducing our individual carbon footprints.

Or offer your comments on our latest Word of the Year. Does "locavore" work for you? Got a better idea? Propose it here and you might find fame via your well-chosen neologism. Wouldn't that be cool?

Posted by Mary Ann Leonard

Added to Food and Nutrition and Marketing and Trade and Natural Resources & Environment and Plants and Crops on January 17, 2008 EST | Permalink

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I have started looking into this for myself. The task can sound simple at first, but in reality may require some research. I would have to cut many things from my diet like bread and beer because ALL the ingredients weren't grown within 100 miles of my home. Then again wine would still be available. The process of researching what does grow in your area opens up your mind to what really goes into producing food and getting it to your kitchen. And as we already know the food that's least processed is usually the best for you. So I think I can do without the potatoe crisps, but I draw the limit at giving up beer. It's a challenge that I want to take soon. I'd love to hear if anyone else does this, what their personal parameters were and how it went!

Submitted by: Virgie J on July 9, 2008 07:15 PM



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Duck...Duck...Goose

Animals , Farm Bill , Marketing and Trade , Organic Production , Plants and Crops , Rural Life

Artwork for the 2007 Census of Agriculture showing a woman, boy and man holding hands as they walk across a field toward a red barnNext week, mixed in with the last of their holiday cards and the first bills of 2008, farmers and ranchers across the U.S. will be getting their packets for the 2007 Census of Agriculture. The folks at USDA's National Agricultural Statistics Service are dropping them in the mail today.

NASS conducts the survey every five years to count the nation’s farms and ranches and the people who operate them. Census questions cover land use and ownership, operator characteristics, production practices, crop yields, livestock count, and machinery used, along with income, expenditures and other topics.

Maybe this is where that old game "Duck, Duck, Goose" got its start -- farmers counting their animals for the annual ag census. Okay, I admit that's not likely, but you do have to report your poultry numbers on the survey, so there actually might be folks mumbling that very phrase to themselves as they walk through barnyards across the country this January.

But lest you think the ag census is equally silly, let me assure you that the reponses provide vital information that factors into a range of decisions, from crafting agricultural policy like the farm bill, to making funds and services available to rural communities. Businesses might use the information to determine the locations of facilities serving agricultural producers, while the farmers and ranchers themselves can use census data to make informed decisions about the future of their own operations. (More ducks, perhaps? Or maybe more geese? Hmmm, let me run around in a circle while I think about it.)

So, when that envelope arrives next week from the government, don't just toss it into recycling. Open it. Look it over. Fill it out. Or grab your Census ID from the mailing and click your way to the online response version.

After all, filling out the ag census is not only a good idea, it's the law (Title 7, U.S. Code), regardless of the size or type of your operation. Fortunately, the same law makes your responses confidential and limits their use to statistical purposes, so no worries that your survey will be passed along to the IRS or your local inspectors.

Instead, think about getting yourself counted so that decision-makers know you're out there. If nothing else, it'll be a great way to spend a cold January evening, right? Right? Um, right?

Census reports are due February 4, 2008.

Posted by Mary Ann Leonard

Added to Animals and Farm Bill and Marketing and Trade and Organic Production and Plants and Crops and Rural Life on December 28, 2007 EST | Permalink

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Happy Birthday, Oklahoma!

Marketing and Trade

A birthday cake overlays the outline of the state of OklahomaOne hundred years ago today Oklahoma became the 46th state in the union.

Like the rest of the Plains states, it has a long and storied agricultural history that includes more than just the Dust Bowl. Today, based on the 2002 Census of Agriculture, Oklahoma ranks ...

  • 4th in the nation in the production of all wheat for grain;
  • 4th in the production of grain sorghum;
  • 5th in cattle and calf production;
  • 8th in hogs and pigs;
  • 12th in broilers; and
  • 17th overall in the value of agricultural products sold.
Oklahoma also supplies a large percentage of the nation's peanuts, pecans and, of course, cowboys (though I might be imagining that last part).

If you'd like to see how your state stacks up against Oklahoma, just head on over to USDA's National Agricultural Statistics Service for a state-by-state run-down of the numbers (or to the latest BCS rankings, if you're more interested in the pigskin than the pigs).

For the marketing angle, you won't want to miss the state marketing profiles supplied by the Agricultural Marketing Service, along with the selected marketing and trade resources pulled together by my colleagues here at NAL.

Consider this my birthday present to all you Oklahomans out there, with a little something for the rest of you, too.

And if you find yourself humming a certain Rodgers and Hammerstein tune for the rest of the day, don't blame me. I didn't make it so gosh darn catchy.

Posted by Mary Ann Leonard

Added to Marketing and Trade on November 16, 2007 EST | Permalink

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Lively discussions and different opinions are encouraged within the bounds of respectful civil discourse. Questionable language, personal attacks, off-topic comments, and gratuitous links will either be edited or deleted. Comments are moderated and will not appear on InfoFarm until they have been approved.



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